The Rise of Streetwear in Perth
Streetwear was born by the surfer and skater community providing that laid back DIY aesthetic to their peers. This small production and distribution rate created the ingredients of Perth streetwear – T-shirts and exclusivity. This style of clothing has now been gobbled up by a huge array of cultures that associate their whole style with being unique and one-of-a-kind.
10 years ago, you would be walking around Perth city wondering when are these grey walls and oblong buildings akin to a stack of shoeboxes that used to contain hush puppies going to make way for something exciting and different? Perhaps even interesting and vibrant? From a glance, the people walking the streets would range from business men and women, to Nautica toting, Air max reppin’ street taggers to the emo/ goth pale faced shadow keepers. There were the normal kids too, who had a sneaking obsession for the V-neck shirt, and a hidden love for the colour Salmon, but what you saw wasn’t enough to say “This city has some style”. Being the most isolated capital city in the world, it used to take Perth what seemed like eons for new fashion trends and garments to get here. A casual inhabitant of cities like Melbourne and New York would probably look at Perth and not even be able to remark with “That was so last year”, but “What the hell, we burnt all of those clothes 5 years ago in the fashion riots.”
The past 10 years have seen Perth grow as an unbelievably refined city with its own culture and what seems like a foot ahead of the world in streetwear and alternative clothing. However, let’s not forget that in those 10 years social media has grown out of thin air like candy floss onto a stick, making us a gloablised society where we have the ability for anyone with an internet connection to see what urban styles people are exhibiting and flauntin’ at their fingertips. This means fashion is not spread just by the big wigs in the industry, but by the people to the people right across the globe.
Perth has a scene that is constantly evolving and creating new ways to wear threads in the streets. With the rise and rise of smaller boutique brands, the inhabitants of Perth now have greater choice of how they want to rep themselves. Making genuine Perth streetwear is a developing Business and a serious one for many locals. This fresh new community of streetwearers are hungry for new apparel with fresh linings and hip pockets. The Perth streets are slowly coming out of its shell and moving in a progressive artistic manner. As impulsive as shopping can be we (the “streetwear consumer”) seek out these niche providers of awesomeness finding local top quality goods. Finding these goods are becoming exceedingly easier as the City of undergoes a huge transformation with the Northbridge to City link. This will open up a huge amount of foot traffic to Northrbridge (home to some of Perth’s best boutique streetwear shops) from the City and create more shops that could house the next best thing in Perth’s streetwear scene.
With all these developments, Perth is set to be one of the leaders in the alternative and streetwear scene that will be the envy of many a city across the globe. Let’s let the streets run ramped with young folk getting around in an assortment of fresh kick’s and suave new threads. It’s time to brighten the concrete walls that surround our beloved Perth streets using the power of the people and the rise of street art and the streetwear community. A little company called Soul Provider Clothing Co is keen to drive the streetwear movement in Perth and get this city as Cool as a Q-cumber in a jug of gin.